WhatsApp Business API - Creating a WhatsApp Business Account

WhatsApp Business API - Creating a WhatsApp Business Account

What is WhatsApp Business API

The WhatsApp Business API powers communication with customers all over the world. It is a programming interface that helps businesses connect with their customers in a more simple, smarter and personalised way. WhatsApp is a Facebook company that requires a Facebook account and Facebook Business Manager to set up. 

It is important to have a WhatsApp Business account before sending out WhatsApp messaging campaigns, as a business. If you are already using WhatsApp to interact with your customers and are thinking of integrating it with existing systems your business is using, the first step would be to get WhatsApp's approval to access and use its business API.

In order to access the WhatsApp Business API, businesses are required to have an official WhatsApp Business account (WABA) with one of the Business Solution Providers (BSPs), selected by Meta (Facebook/WhatsApp), e.g. Terragon, which stands for the quality and conformity of the processing of WhatsApp messages as required by Meta.

If you do not have a WhatsApp Business account, follow the steps below to create one on TerragonPrime; 

Creating a WhatsApp Business Account 

Step 1: 

  • To begin you need to have the following requirements: a Facebook Business Manager, a registered phone number which is currently not on WhatsApp and a valid business name and address.


Step 2:

  1. On the sidebar, click the TerraCapture dropdown menu and select WhatsApp. 
  2. TerraCapture - WhatsApp
  1. Then select “set up account” and you’ll be taken through a quick and seamless sign up process on Facebook.
  • Setup Account


The video and file on the page below(as seen on the platform) will provide a step-by-step process of setting up a WhatsApp Business account.
  1. Steps and Guide

Step 3: 

  • After your WhatsApp Business Manager account has been set up, you will be redirected to the WhatsApp page on the platform where you will need to upload the data of your customers who have opted in to receive messages from you via WhatApp.

  1. Upload data of opted-in customers

  • Note: Obtaining customer consent is a requirement from Meta


Step 4:
  •  Also on the homepage you can see the campaign button that directs you straight to campaigns and then you can begin sending out promotional messages to your customers.

  1. Campaign



    • Related Articles

    • Definition of Terms on TerragonPrime

      TerragonPrime is the data-driven multichannel marketing solution that helps you execute highly targeted campaigns by aggregating, enriching, and activating consumer data for personalized experiences. TerragonPrime is designed to drive your ...
    • How to Sign Up on TerragonPrime - The Self-Sign Up Process

      This article explains how to do a Self-Sign up process on TerragonPrime. Creating your TerragonPrime account requires a few steps. Using the URL - https://prime.terragoncdp.com, you will be directed to the landing page to create an account.  Input ...
    • How to get Onboarded on TerragonPrime

      How to get Onboarded on TerragonPrime To get started on TerragonPrime, we would need some essential details from you. These include; Your personal and work details e.g. First Name, Last Name, Phone Number, Email (business), and a strong a Password ...
    • Facebook Conversion API (CAPI) Explained

      With over 210 million monthly active users in Africa, Facebook is one of the most effective Marketing and Advertising platforms for businesses on the continent. Terragon’s Customer Data Platform (CDP) is equipped with Facebook Conversion API to allow ...
    • Billing and Pricing Details

            Plans TP Basic TP Starter TP Advanced  TP Enterprise Price Free $240 / Month $2,400 / Year $600 / Month $6,000 / Year Contact Us Access 1 User 2 Users 5 Users Unlimited Users Additional Users - $100/User $100/User - TerraCapture Build your ...