How to Create an Audience

This article is a guide on how to create a new audience segment in TerragonPrime.

Step 1: From the TerraSense Navigator, Click on “Audiences” to view your current audience list.

Step 2: Click on “create audience”

Step 3: Give your new audience a name, and short description to help you remember it in your audience list.

Step 4: Choose a data source to build your audience from. You can build your audience with Terragon’s data which would give you access to a wider number of profiles. You can also choose to build your new audience from your company’s uploaded data (see article on how to upload your data).

Step 5: Next, you can segment your audience by gender, age, economic ratings, interests, location, network operations and device type. To get a larger number of profiles, you may want to keep your age range as wide as possible.

Step 6: Save your new audience segment

You can now view your new audience in your audience list and proceed to launch a campaign. See article on how to launch a campaign from your audience list.

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