Definition of Terms on TerragonPrime
TerragonPrime is the data-driven multichannel marketing solution that helps you execute highly targeted campaigns by aggregating, enriching, and activating consumer data for personalized experiences.
TerragonPrime is designed to drive your mobile-first marketing strategy through robust consumer intelligence powered by telcos and other data providers, to deliver an expansive view of the African consumer, and a wide array of channels to connect with them
TerraCapture: Build your owned custom audience from internal and external sources. (Capture your audiences here).
TerraSense: Enrich existing profiles, gain deep insights and build intelligent audience segments. (Understand your audiences and gain insights on them).
TerraConnect: Activate defined audiences across mobile channels. (Engage your audiences).
TerraToolkit: Build bespoke solutions for deeper consumer engagement.
Custom Audience: User builds and saves profiles for themselves using the
Manually uploaded Audience: Manually upload your own data.
Sender ID: A Sender ID is a name or number that identifies the sender of an SMS message.
URL: Uniform Resource Locator and is used to specify addresses on the World Wide Web. A URL is the fundamental network identification for any resource connected to the web
CAPI: Conversions API is a Facebook Business Tool that lets advertisers share customer actions from their servers directly to Facebook.
Audience Builder: Audience builder helps create special user segments by applying advanced metric filters. You can use user segments to reach out to potential customers with campaigns, surveys and do a lot more.
How to Create an SMS Campaign from your Audience list
This article is to guide you on how to create an SMS campaign from your audience list on TerragonPrime Step 1: From the TerraSense navigator, Click on ‘Audience’ to view your current audience list. Step 2: Click on the audience you want to use for ...
How to create an SMS Campaign using Custom audience
This article is to guide you on how to create an SMS campaign using custom audience or Terragon’s audience. Instructions Step-by-Step Guide Click on TerraConnect on the navigation bar Go to Campaign Next, click Create Campaign At this point you can ...
How to Create an Audience
This article is a guide on how to create a new audience segment in TerragonPrime. Step 1: From the TerraSense Navigator, Click on “Audiences” to view your current audience list. Step 2: Click on “create audience” Step 3: Give your new audience a ...
How to Build your Audiences with Audience builder
Audience builder helps create special user segments by applying advanced metric filters. You can use user segments to reach out to potential customers. Step-by-Step Guide Click on “TerraSense” Under TerraSense Click on “Audience“ Click “Create ...
How to Create your Sender ID on the TerragonPrime Platform
How to Create your Sender ID On the platform, the “Account settings” section is where you create your Sender ID, which is the sender name displayed to your audiences when they receive your campaign messages. Account Settings To create and register ...