Definition of Terms on TerragonPrime

Definition of Terms on TerragonPrime

TerragonPrime is the data-driven multichannel marketing solution that helps you execute highly targeted campaigns by aggregating, enriching, and activating consumer data for personalized experiences.

TerragonPrime is designed to drive your mobile-first marketing strategy through robust consumer intelligence powered by telcos and other data providers, to deliver an expansive view of the African consumer, and a wide array of channels to connect with them


  • TerraCapture: Build your owned custom audience from internal and external sources. (Capture your audiences here).

  • TerraSense: Enrich existing profiles, gain deep insights and build intelligent audience segments. (Understand your audiences and gain insights on them).

  • TerraConnect: Activate defined audiences across mobile channels. (Engage your audiences).

  • TerraToolkit: Build bespoke solutions for deeper consumer engagement.

  • Custom Audience: User builds and saves profiles for themselves using the

  • Manually uploaded Audience: Manually upload your own data.

  • Sender ID: A Sender ID is a name or number that identifies the sender of an SMS message.

  • URL: Uniform Resource Locator and is used to specify addresses on the World Wide Web. A URL is the fundamental network identification for any resource connected to the web

  • CAPI: Conversions API is a Facebook Business Tool that lets advertisers share customer actions from their servers directly to Facebook.

  • Audience Builder: Audience builder helps create special user segments by applying advanced metric filters. You can use user segments to reach out to potential customers with campaigns, surveys and do a lot more.


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